Art Restart Blog
Press Release: Teresa Densmore June 21, 2016 11:30
Art Restart’s Success Story April 07, 2016 11:56
50% of small businesses and social enterprises struggle to remain viable after their first year, yet Art Restart, the social enterprise of The Gathering Place, has grown over 61% since inception. Social enterprises are revolutionizing the way business is done and changing the way that nonprofit organizations approach sustainability. Moving beyond corporate social responsibility and community initiatives, social enterprises work with and for the community to address a common need, answer a problem, and create a stable funding stream for nonprofit organizations.
In the case of The Gathering Place TGP, we approached the creation of Art Restart as a social enterprise to help provide our members with opportunities, to stimulate attitude change in the community about homelessness, and to establish mission-supporting income from bulk greeting cards sales.
Art Restart Objectives and Outcomes:
- Goal: Build gross revenues of $55,000 by second year of operation.
- Outcome: Generated $70,000 in gross revenue in second year of operation.
- Goal: Enable an online eCommerce platform (fulfillment, catalog of designs, bulk orders).
- Outcome: Launched new website September 2015 with robust eCommerce platform, online fulfillment, full catalog of customizable designs, and bulk ordering availability.
- Goal: Help members gain self-confidence and self-sufficiency.
- Outcome: Participating artists not only earned income (five of our artists earned royalties exceeding $400 each), they also learned how to make commercially viable artwork.
- Goal: Facilitate an alternative means for businesses to support the organization through marketing budgets.
- Outcome: In less than two years, more than 60 businesses, individuals, and organizations have purchased cards from Art Restart.
- Goal: Leverage TGPs assets (business relationships, talent of members, community reputation).
- Outcome: Many of the organization’s stakeholders supported Art Restart - additionally, many new clients that had never previously supported TGP became donors, volunteers, or purchased tickets for fundraising events.
Art Restart, now going into its third year of operation, is a creative way for businesses to demonstrate a commitment to being socially responsible while directly helping women in need.
 The Limits of Social Enterprise: a Field Study and Case Analysis. Seedco Policy Center. June 2007. http://seedco.org/wp-content/uploads/2011/11/The-Limits-of-Social-Enterprise.pdf
Art Restart Holiday Cards Designed by Women in Need Still Available for Season’s Greetings December 14, 2015 12:53
Art Restart still has holiday cards available for companies and individuals to send season’s greetings to friends, families, clients and customers. The original art for these custom cards is created by women who are members of the Gathering Place and are experiencing poverty or homelessness.
L.A. Jennings, Director of Art Restart, says, “The Art Restart program gives homeless women the ability to use their talents to begin to rebuild and restart. As Art Restart artists, they receive royalties when their art is chosen by companies and individuals, while the rest of the proceeds from each sale go back to the Gathering Place to assist with the furthering of programs and services.” To place an order for cards this year, Jennings urges interested parties to contact her at firstname.lastname@example.org or to order online at www.artrestart.org.
Companies like RE/MAX are using Art Restart cards as a demonstration of their commitment to corporate social responsibility: “For the past several years, we have been honored to support The Gathering Place through the Art Restart Program by sharing the beautiful artwork of their members with thousands of our Associates around the world. Our friends, family and co-workers appreciate the personal touch in each card and in knowing that we are helping our community.”
- Gail Liniger, Mike Reagan of RE/MAX, LLC.
Art Restart was conceived to develop new revenue streams to support the vitally needed services The Gathering Place provides. “It is a creative way for businesses to demonstrate a commitment to being socially responsible and directly help homeless women and children,” says Jennings. “Our portfolio of design is limitless and we make sure that our women artists can earn money to help them put their lives back together and get on solid ground financially and emotionally. “
Through Art Restart, The Gathering Place licenses artists’ designs and sells them for commercial applications and usage. Each artist who participates, receives a percentage of the profits from commercial sales. The benefits of this effort accrue to helping homeless women get back to a place of feeling self worth and economic stability.
Art Restart seasonal cards are available year-round including Valentine’s Day, Independence Day, birthdays, and even wedding packages. For more information, go to www.artrestart.org or email@example.com.